HR Strategy is integral in Business Expansion Case Study of Samsung India
نویسنده
چکیده
The presented paper is about the strategic development of Samsung Company in Indian region. The Samsung is dealing with various mobiles and electronics development and selling them in India. Currently Samsung holds a high percentage of market share in Indian Mobile segment. But stiff competition from other players makes it vulnerable to maintain that ratio in the market. So the purpose of this study is to look for various business expansion strategies for Samsung in India where apart from urban market, rural market also holds high potential and plays a significant role in generating good revenue for the firms. The research objective is to focus on the various HR Strategies that may be required by Samsung to expand in India and penetrate in all forms of market. Based on their Business Strategy, the Human Resource Strategies and HR Practices are discussed. This study shows the importance of proper HR Strategy which is useful for any business organization in business growth and expansion.
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